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Crypto update: Bitcoin and crypto price rises: McDonald’s & Apple step in

As usual around lunchtime, we look at the live Bitcoin price and the prices of the top 25 crypto. Then we look at how McDonald’s, Apple and Wallmarkt are getting into crypto. Finally, a confirmation of news we brought before.

We begin, of course, with the live Bitcoin price and the prices of the top 25 crypto.

Live Bitcoin price and prices top 25 crypto rise

At the time of writing, the live Bitcoin price is EUR 39,073 ($44,7330.97). This is 2.08% higher than yesterday afternoon.

On a relatively quiet crypto market, we also see positive sentiment for the top 25 crypto. Apart from the stable coins, we only see negative results for Cosmos (ATOM) and Near (NEAR), but with -1.70% and -0.71% respectively, this should not really be called a negative result. The biggest gain in the past 24 hours is currently for Crypto.comCoin (CRO) with + 5.43%. On the site of you can analyze all live crypto prices 24 hours a day.

Crypto calm before the storm?

The calm we are currently seeing could be treacherous. This is because this afternoon we expect consumer price indexes and figures on unemployment in America. These will affect inflation and Bitcoin is sensitive to that. Also, the U.S. stock market may react. Given the increasing correlation, this could also rebound on Bitcoin and perhaps the rest of the crypto market. So it could be another exciting day.

For now, there is mostly good news to report this morning. This time we’ll leave the technical analysis for what it is and take a look at which major players we can expect to see in the crypto market.

Apple steps cautiously into crypto

For a long time, Apple seemed to stay aloof from anything crypto related, but now a cautious first step has been taken. U.S. companies will, in fact, be able to deploy “Tap to Pay. This is a feature that allows customers to pay via their iPhone and an app. In a press release, Apple reports that the payment feature can be linked to checking accounts, credit cards and digital wallets. Many well-versed crypto world readers read crypto wallets into this, although Apple does not specifically name it.

In addition, it is notable that Apple has now communicated that it is interested in crypto and is exploring its long-term potential.

McDonald’s and Walmarkt also getting into crypto (NFTs and Metaverse)

We saw earlier that McDonald’s is emphatically getting involved in the crypto community. At the time, we wondered if the hamburger giant had plans to become active in crypto.

Although the hamburger chain is still not making any official announcements about crypto, spotters did see something remarkable. Indeed, McDonald’s has registered a number of trademarks and images for a “virtual restaurant where virtual and physical goods are sold. Trademark rights have also been filed for ‘virtual food and beverage products’ in the form of files containing art, text, audio and video.

This follows its Walmarkt, which made similar registrations last month. If these two major players do indeed become active in the market for NFTs and Metaverse, it will be good for mass adoption. After all, many of the customers of both companies who are not currently active in crypto might become active once they can buy their favorite citizen or Walmarkt mascot digitally.

Of course, registration does not yet mean that we will see an actual launch, but it does seem clear that they are busy making serious moves.

Manchester United confirms sponsorship deal with Tezos (XTZ)

Other news we brought earlier was officially confirmed though. Manchester United confirmed today that it has signed a sponsorship deal with Tezos (XTZ). The multi-year agreement (duration still unknown) will provide the soccer superpower with $27 million per year. Tezos can already be seen starting this weekend and the club also shared a nice introductory promo that we are happy to share.

By the way, Tezos and ManU are also planning to work together to promote the club through metaverse, NFTs and get ready for Web 3.0. More on that will be announced later. Remarkably, investors are not responding en masse yet. The live Tezos (XTZ) price is $4.457 and this is 1.48% lower than yesterday. From the weekly and monthly results (+18.52% and +10.29% respectively), investors had probably already largely priced in this news.

In short, there are again plenty of developments to keep following.

Want to stay up to date on the latest stock price developments?

You can always follow the developments yourself with our WANT crypto analyses or the background articles and previews on the crypto market and Bitcoin. Of course, you can also follow the live quotes 24 hours a day if you want to stay informed in real time. Are you interested in other investments besides crypto? Then our weekly Monday morning price forecast might be a reading tip. “Please note: We never give financial advice, so our contributions can’t be interpreted that way either. Always do your own research and decide on rational grounds if, when, what and how much you want to invest in.”