After announcing the arrival of Major League Soccer, Apple appears to be looking to further expand its sports wish list. CEO Tim Cook’s American company appears to want to compete with ESPN and Ziggo for Eredivisie rights.
The news comes (via iCreate) from businessman Chris Woerts. He spoke on The Orange Winter last night about Ziggo’s interest, but also has sources pointing to Apple as a candidate for the rights.
Eredivisie to be seen at Apple from 2025?
There is one party in our country that has the rights to the Eredivisie, the highest level of Dutch soccer. ESPN, formerly known as Fox Sports, is the place to watch your favorite Dutch club play. But that may start to change starting in 2025.
Apple has recently, with an eye on Apple TV+, also been keeping itself busy with sports. For example, the American company is in the battle for the rights to the NFL (American Football) and dragged in Major League Soccer (American Football) and MLB (Baseball).
MLB Apple TV+ (Image: Apple)
So now Tim Cook’s company also seems to be in the running to capture the Dutch sports market. Indeed, the rights to broadcast the Eredivisie from 2025 are once again up for grabs. This is because ESPN’s contract runs through 2024.
Basically, it doesn’t matter who will win the battle for the rights. Both ESPN, and Ziggo, and Apple should probably pay an amount between 150 and 200 million euros per year.
This is not the first time Apple has been associated with soccer this month. The American company, as mentioned, announced a deal with Major League Soccer. But much bigger news was the company’s desire to buy Manchester United.
There is a bit of disagreement about the reliability of the source, but Apple is said to have serious interest, according to the Daily Star. We’ll tell you more about it in the article below: