Tech fair CES is in full swing and that means there is very much news in the field of electronics. Often this is abstract news due to all kinds of prototypes being presented. But sometimes there are already things we can see pretty soon, such as a collaboration between Philips Hue and Samsung.
Philips Hue is the way to transform your home into different atmospheres. Through the smart bulbs, you can change your living room to any color you want. This is, of course, extremely convenient, but it can be much better. That’s why parent company Signify is making a deal with Samsung.
Philips Hue and Samsung work together
During CES 2023, Philips Hue and Samsung announced that they are jointly developing an app for smart televisions. It can be compared to the Philips Hue Sync TV app, but with some more extensive features.
The new Philips Hue app supports various types and sizes of smart TVs from Samsung. In it it is possible to adjust things like intensity and brightness, and it also works well with streaming services like Disney+ and Netflix. The beauty of this app is that you don’t need any special hardware for this.
The TV in action. (Image: Signify)
Beautiful, but a very big but
Since this app is partly made by Philips Hue, it works best with those products. So you can easily connect Play with it and the other lamps. This way the light in your room adjusts to the movies and series you watch. This is also the case for games. This makes it an even more intense experience.
Still, there is a big but with the service. Using the app is certainly not cheap. In fact, the Sync TV app now costs $129.99 and is available on Samsung’s QLED televisions from 2022 and newer.
The idea is wonderful, of course, but charging such a hefty amount for an app is obviously not ideal. So the question is whether people are really willing to pay that much for the ultimate TV/Philips Hue experience.