YouTube CEO Susan Wojcicki has big news about the TikTok clone YouTube Shorts. After all, the videos are being watched in droves. In addition, the CEO has good news for all the creators of those videos. Because there will be more ways available for you as a video maker to make money from the content you create.
About a year and a half ago, video platform YouTube released the TikTok clone YouTube Shorts. This is a collection of short videos that you watch directly within the official YouTube app, giving content creators access to a huge audience. And the numbers presented now show that.
TikTok clone does well
Indeed, YouTube CEO Susan Wojcicki reveals in a blog post that the videos have generated more than five trillion views combined. That’s spread across multiple platforms, such as smartphones and laptops. The Shorts can be viewed on all platforms on which the YouTube service is available, including TVs.
TikTok on your smartphone. (Image: Pexels)
In addition, it is clear that the fund, of $100 million, is now available in more than 100 countries. As a result, many more creators have access to income that they can acquire from TikTok-like videos. Creators are paid an average of between one hundred and ten thousand dollars each month.
Lots of money for small creators
That amount is based on viewers and engagement. Much of that money, about forty percent, goes to small creators who are not part of YouTube’s partner program. This year there will be more opportunities for video creators to make money. YouTube wants to link them directly to advertisers. This will be done through another program called BrandConnect.
Beyond that, YouTube is looking at a lot of other things. For example, the company wants to offer shopping capabilities, which will allow users to quickly connect with products that are being discussed. The service also wants to further expand the remix feature, which allows content creators to build on each other’s published videos. Finally, NFTs are discussed; the platform may want to do something with them in the future.