The story of Scary Fast, the Apple event that took place last night, was pretty clear. New products, later time than usual. But did anyone notice that the 30-minute or so video was a big flex with the iPhone 15 Pro Max?
At the end of the presentation was an Apple logo with the striking text, “This event was filmed with an iPhone and edited on a Mac. And when Apple says “this event,” it also means the entire event.
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Apple films Scary Fast with iPhone 15 Pro Max
Since the pandemic, Apple has been presenting its products in a completely different way. Presentations have been replaced by videos with impressive transitions and mouth watering quality.
It’s starting to become a bit normal after all these years, but I think we can all really appreciate the production value of events like Scary Fast. Especially considering that the most recent event was filmed in its entirety with an iPhone 15 Pro Max.
Then we’re not just talking about the static footage. From the performances to the locations to the aerial shots, everything was filmed with the iPhone 15 Pro Max.
Of course, Apple is throwing a hefty budget at this. It works with a lot of equipment, the best cameramen and the best editors. But still. It’s pretty impressive, if you ask me.
Dogfooding at its best
There’s a term for companies that use their own products in a way they want users to do the same. Dogfooding, it’s called. Apple is showing itself to be lord and master at that.
The company, which literally has all the money in the world to use the best possible equipment for its productions, settles for an iPhone 15 Pro Max.
Apple announces new M3 chips, Macbooks and an iMac during Scary Fast. But aren’t we forgetting something? #imac #apple #scaryfast #appleevent #techtok #macbookpro #macbook #macbooks #m3
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Logical, since those who have no idea what they are watching will probably see little difference. The images, as always, look fantastic and the entire presentation was a delight to the max in terms of image quality.
Companies like Apple, Google and Meta do enough things that we can be a little pissed off about sometimes. But with all due respect, this is a really nice action.